Businesses that thrive to succeed must adapt to the industry trends to capitalize on market gaps. During the COVID-19 pandemic, the digital consulting services of the healthcare industry saw a 600% growth, and online pharmaceuticals grew 3-4 times. It is crucial to observe the trends in this digital era and leverage opportunities that will generate desired outcomes for businesses. One such opportunity is collaborating with a Key Opinion Leader (KOL).
KEY OPINION LEADERS AND THEIR ROLES
Key Opinion Leaders (KOLs) play a vital role in the success of any business in this digital era. The KOLs have rich experience and expertise in their field. Their influence and opinions carry weight to the brand image and credibility of businesses. KOLs in the healthcare industry can be healthcare payers, healthcare commissioners, health economists, healthcare providers, patient groups, and many more whose opinions have immense gravity, influencing peers and others.
The KOL’s expertise, as a result of their rich experience and reliability, makes the information they convey credible to others. Their opinion shifts the thoughts of people as they trust the information shared by KOLs.
The role of KOLs in the pharma industry can be at any stage of a product life cycle, including research and development, clinical trials, product awareness, marketing, and other supporting activities.
WHY KOLs ARE CRUCIAL FOR THE PHARMACEUTICAL INDUSTRY
The KOL supporting your product will add value and yield you a high return on investment (ROI) because of his/her credibility. Identifying and establishing a relationship with the right KOLs will ensure the success of your business.
Key Opinion Leaders’ vast knowledge and on-ground experience provide exceptional insights into requirements and standards expected of the drug, regulatory processes, customer experience, and innovative marketing strategies to boost your business in this highly competitive pharmaceutical market.
KOL research and management can be outsourced from companies like Noevos, helping you in identifying and validating KOL information as per your business requirements. Such smart business decisions empower you with data to make informed decisions.
HOW NOEVOS HELP YOUR PHARMA BUSINESS LEVERAGE KOLs
Noevos is an expert ‘Key Opinion Leader’ research company with close to a decade of experience. Observing the market and curating the profiles of Key Opinion Leaders, We have delivered over 2000 projects and more than 600 satisfied clients under its portfolio, standing out as the best player for KOL management services.
Under our KOL Management services, we offer the following:
KOL Identification: Identifying top Key Opinion Leaders for healthcare and pharmaceutical companies is easy with our reliable team. We analyze a wide range of data points from various online sources, scouring the internet for reliable data across the globe without any language barrier. Meticulous and definitive data is sourced by our expert research team based on client-specified requirements such as medical conditions, geographical areas, conferences, events, publications, industry affiliations, advisory boards, advocacy groups, and associations. We have an updated database for several conditions that we have collected over the years.
KOL mapping: Our expert research team identifies the networks in which KOLs are connected by analyzing a vast array of online sources. Establishing connections between KOLs can be challenging, but with Noevos, it is easier. We crawl the internet to find reliable and trustworthy data that establishes the relationships between KOLs as per client requirements and create a structured network, helping clients make informed and data-driven decisions.
KOL profiling: We source complete information on the KOL by mining data from multiple online resources by procuring the following data. Each data is procured with careful attention to harness the most reliable data to ensure quality. Both KOL mini-profiling and KOL complete profiling attributes can be customized as per client needs.
KOL Ranking: Our robust scoring methodology and rating system enable us to rank KOLs and categorize them as ‘Peak KOLs’ or ‘Rising Stars’ based on various attributes. This helps the healthcare and pharmaceutical community access the best opinion and thought leaders in the industry.
WORK WITH US
Over the years, we have built comprehensive databases of KOLs in diverse fields such as oncology, nephrology, gastroenterology, rheumatology, infectious diseases, and more. Our agile and world-class data-driven solutions have enabled our clients to make informed decisions, resulting in positive growth for their companies. We understand the value of the data we provide and ensure its quality, which is reflected in our recurring client testimonials. Our signature traits of high-quality service, customer-friendly engagement, data security, transparent processes, and quick response time have earned us a reputation for excellence.
We look forward to collaborating with you to transform your business by helping you make more informed decisions and changing the world for the better, in our way.